It’s not what politicians say but what we like to hear
London, April 28: There is increasing evidence that individuals interpret the same election message in different ways, according to their personal political perceptions, say experts.
Martin McKee from the London School of Hygiene and Tropical Medicine and David Stuckler from the University of Oxford argue that “it is possible for two well-informed groups of people faced with the same evidence to reach completely different conclusions about what should be done”.