Dating site OkCupid admits to ‘twisting’ love data
After the controversial ’emotional contagion’ study by Facebook on its users, popular dating site OkCupid has now revealed that it also performed experiments on its users and manipulated their perceptions to test its matching algorithm.
In a blog post, the company’s founder Christian Rudder, admitted that in recent experiments on romantic compatibility, they told people who were bad matches (30 percent) that they actually had a compatibility score of 90 percent.