BCCI title sponsorship rights go for base price
The title sponsorships for the Indian cricket board’s international series and domestic tournaments were Thursday sold to Star India Pvt. Ltd. and ESPN Software India Pvt. Ltd. for a base price of Rs.2 crore per international match for a period of six months.
Given the instability in India Inc., the price was much lower than what Airtel was paying to the BCCI for each international match till March 31 when the telecom major refused to renew the contract. Airtel paid Rs.3.33 crore match.