Harley Davidson to target women buyers
The US-based iconic bike company Harley-Davidson now aims at tapping the women as potential customers, considering the global trend of women taking to bike-riding.
“Women riders on Harley-Davidson are not unusual. It was unusual years back, when I used to ride it. But now it’s common,” said Karen Davidson, the great-
granddaughter of Harley Davidson co-founder William Davidson and Creative Director of Harley-Davidson company, talking to PTI here.
As much as a quarter of registered motorcycle owners in US are women, she said.