Here’s why you hate the word ‘moist’
It’s a question often wondered about: Why do people hate the word “moist?” and researchers have figured out the logical reason behind it.
Researchers from Oberlin College and Trinity University published a study called “An Exploratory Investigation of Word Aversion,” which discovered that it wasn’t the actual sound of the word that made people shrink away, but the fact that most associate the word with “disgusting bodily functions,” E! Online has reported.