Biggies eclipse small fries; digital podium bails latter out
From being overshadowed to pushed back, small-budget Telugu films are fighting all odds to reach theatres. Not ready to take the bullying anymore, now the makers of such movies are opting for online release to find viewers.
“It’s becoming extremely challenging for new filmmakers and low-budget films to get a decent theatrical release. Most filmmakers are looking for other options of taking their film to the audience. One such medium is online screening,” said director Ramaraju, who couldn’t even find a handful of theatres to release his “Mallela Theeram Lo Sirimalle Puvvu”.