Woo your taste buds with Birizza
American restaurant chain Pizza Hut Thursday launched a new dish – Birizza, a biryani with the taste of pizza. If the dish was innovative, the launch activity was one of its kind.
Birizza-Biryani zara “Hat-ke”, was what they called the dish.
“We wanted to bring in rice to Pizza Hut. Rice is considered as ‘the meal’ in the country. Hence, we introduced rice in Pizza hut,” said Arjyo Banerjee, Head, food innovation, Pizza Hut.