Los Angeles: Singer Taylor Swift is launching a line of Taylor-branded tops, sweatshirts and dresses.
The collection will be available exclusively at online Chinese retailer JD.com, to coincide with Swift’s ‘1989’ world tour as she’s performing in Shanghai in November, reports femalefirst.co.uk.
JD is debuting a sales platform called US Mall, an online channel promising to sell “authentic American” products to Chinese consumers. In addition to selling the “Blank space” hitmaker’s line, it has signed deals with Nautica Kids, Jeep and Converse.
Swift says once she chooses a type of outfit she loves, she has to wear variations of it for the next 24 months.
Of her current love of crop tops and high-waisted skirts, she said: “It’s hard to say when I decided they’re what I want to wear all the time, but I’ll make up my mind, and that’s all you’ll see me wear for two years.”
Over the past few years, the 25-year-old singer has rocked looks of all styles and from different decades, but talking about her previous obsession, she said: “You might recall from 2012 to 2014, you didn’t see me in any outfit that didn’t look like I was straight out of the ’50s. Who knows what it’ll be next.