Mumbai: Automobile major Tata Motors on Tuesday announced that it has decided to rename its soon-to-be launched hatchback Zica.
According to the company, the car’s name “Zica”, was derived from “Zippy Car”. However, the name is similar to the “Zika” virus that has assumed epidemic proportions, especially in South America.
“Empathising with the hardships being caused by the recent Zika virus outbreak across many countries, Tata Motors, as a socially responsible company, has decided to re-brand the car,” the company said in a statement here.
The automobile manufacturer elaborated that the new car is backed by Tata Motors’ “Made of Great” campaign, with the motto — “What drives us from within is what makes us great.”
The new car will be showcased publicly for the first time at the upcoming Auto Expo 2016, in Greater Noida from February 3-9.
“While it will carry the ‘Zica’ label for the duration of the event (Auto Expo), the new name will be announced after a few weeks, ensuring all necessary consumer/branding and regulatory aspects are addressed, and the launch will take place thereafter,” the statement added.
PTI