Popularity of ‘Modi Jacket’ drastically falls ahead of 2019 polls

Another cloth merchant Rajedra Bhawsar added that since the last one year he sold not more than 10 pieces from his outlet.

Popularity of ‘Modi Jacket’ drastically falls ahead of 2019 polls

NEW DELHI: Ahead of Lok Sabha polls, the popularity of the ‘Modi jacket’ worn by Prime Minister has a drastic fall.

According to garments traders in Aurangabad district of Maharashtra, the vest-like sleeveless jacket the leader usually dons, a hit among youngsters is on the wane.

The trader speaking to a leading news agency said that he used to sold around 35 jackets per day, However, the number is down to one per week.

The sale of these jackets, a rage during the 2014 elections especially among the youth was impacted because of the factors like the GST, demonetisation and drought-like situation in the state.

Another cloth merchant Rajedra Bhawsar added that since the last one year he sold not more than 10 pieces from his outlet.

“I now face a problem as the unsold stock is more and I invested a big amount, but there is no profit,” he said.