New Delhi, June 07: To catch the latest blockbuster, you no longer have to splurge in a multiplex.
Just log on to YouTube.
The online video sharing site today launched ‘YouTube Box Office’ where movie buffs can watch a premium blockbuster every month absolutely free of cost on the new channel.
Kick-starting the initiative will be the latest hit ‘Band Baaja Baaraat’, starring Ranveer Singh and Anushka Sharma.
It will also feature other popular movies which users can watch for free from the YouTube catalogue of movies which include over 1500 titles, including regional language films.
YouTube is now roping in leading film production houses for the purpose.
“We are working with the companies to fulfill business needs, from securing global distribution to marketing films, creating new business models around old content, and engaging with fans,” Gautam Anand, Director (Content Partnerships) of YouTube Japan-APAC, said.
–Agencies