New Delhi, March 13: Yearning for the exact tint of red on perfectly curled hair is what drove 25-year old Smitha, a secretary at a private firm into the plush unisex salon on her drive home from work one day.
Smitha, is one among the increasing number of appearance conscious Indians whose awareness of the freshest global beauty trends is prompting more international players to set up shop in the country and forcing the existing domestic beauty services industry to become more organised.
“We can see India moving away from the traditional and now just starting to merge the old and the new,” says Rod Anker, celebrity hair stylist at the kimrobinson salon in the capital who charges a minimum of Rs 10,000 per haircut and points out that he regularly gets flown across India for his clients.
–PTI