New Delhi, March 11: Sonakshi Sinha has wowed cinegoers with her grace and confidence in last year’s biggest blockbuster ‘Dabangg’.
She may not be ‘perfectly fair’ like her predecessor Aishwarya Rai, Madhuri Dixit and her contemporaries Katrina Kaif and Kareena Kapoor but Sonakshi says she is proud of her skin tone.
”As a person, I am very confident about and very proud of my skin tone. For me, fairness is a very relative term. Indian women are very fair and also they are very dark,” Sonakshi said at a function earlier this week to announce her as brand ambassador for Dabur India’s new cosmetic brand Fem fairness bleach.
Sonakshi said,” When the association came to me, I told the makers that I don’t want it to be projected as a fairness brand. I shoot whole day in the sun, I got tan. To get rid of the tan, I use bleach. Why I associated myself with the brand is because these bleaches are for each and every type of skin tone.” ”Like every Indian, I have been associated with Dabur for years as a consumer. So, it gives me a great pleasure to be associated with a large beauty brand with a stature of Fem and be the face for it, the most trusted bleach brand and a product that I myself use,” Sonakshi said.
”According to me, Fem is a brand that celebrates women.
And what better way could I have marked 100th International Women’s Day but by becoming the face of Fem on this day,” Sonakshi added.
Talking about her career in Bollywood, Sonakshi said as an actress and also as a person, her role model was her mother.
On who did she think was the ‘Dabangg girl of Bollywood, Sonakshi said,” Rekhaji, she gave fight to male actors in looks and as well as in acting also. However, in contemporary term, I think it would be Kareena Kapoor. She is a fabulous actor and very talented.” The first campaign for Fem bleaches featuring Sonakshi will be launched shortly.
On roping Sonakshi as a brand ambassador for the brand, Dabur India Ltd Executive Vice President-marketing (Personal Care) Vikas Mittal said,”Fem has been the pioneer in bleach category in India for more than two decades now and enjoys over 55 per cent share of the bleach market. The brand Fem personifies attributes like youthful, contemporary, aspirational, confident and expertise.” ”The face of the brand that lives up to these attributes is the cine celebrity Sonakshi Sinha, who clearly epitomizes Fem’s personality. Sonakshi imparts mass appeal, youthfulness and a spirit of achievement to the brand,” he said.
This is not the first time the 23-year-old has endorsed a cosmetic brand. Earlier, she was appointed brand ambassador for beauty soap brand Dyna.
–UNI