New Delhi, May 13: Hinglish may have unofficially become the language of urban India but it is a strict no no in BPOs as Indian English expressions often tend to create problems for international customers and confuse them, an award-winning book says.
“British customers don’t understand some of the expressions in Indian English. This can cause confusion and sometimes amusement. You need to be aware of what Indian English expressions are in your speech. Then you need to adapt to the customer’s style,” write Barry Tomalin and Suhashini Thomas in “International English for Call Centres”.
“In talking to British customers you need to avoid the Indianisms wherever possible and substitute standard British English expressions. If you can improve your use of grammar, it will improve your image vis-a-vis the British customer.
–PTI