Mumbai, January 10: Advertisers and digital marketing firms will be making the corporates notice this social medium and engage into it more seriously, observed the experts while discussing on ”How to use Social Media to build your brand”.
Ignitee Digital Solutions, India’s leading digital marketing company, in association with IAMAI (Internet and Mobile Association of India), organized a panel discussion yesterday towards harnessing the prowess of Social Media in brand building.
The other important aspect of the discussion was to set up a measurement system for showcasing the effectiveness of Social Media and eventually monetizing the medium. Discussing the significance of this medium, the experts also explained how Social Media is an expression of a particular brand.
The elite discussion team included renowned industry leaders from some of India’s most recognized companies such as Mr Sanjay Tripathy, Executive Vice President – Marketing, HDFC Standard life insurance, Mr Abdul Khan, Chief Marketing Officer, Tata Docomo, Mr Quateel Ahmed, Sr VP – Advertising, SKumars Ltd, Mr Rammohan Sundaram, Founder, Chief Executive Officer & Managing Director, Networkplay.in, Mr Vijay Iyer, Director, Strategy and Brand Solutions, Komli Media and Mr V Ramani, Vice Chairman, Ignitee Digital Solutions Pvt Ltd.
–Agencies