NEW DELHI: In summer, the dark pink rose-flavored drink called Rooh Afza is a staple in every Desi household.
This quintessential drink particularly during Ramadan, becomes even more popular. After a long day of fasting, it leaves you feeling incredibly refreshed because of its cooling effect, as well as of its sugar content, which provides a much-needed energy boost.
However, this nostalgia-tinged beverage launched in the early 1900s by Hamdard Laboratories as a medicinal drink has disappeared from the market.
Amar Ujala is tracking the availability of the since March, found that it is not available in many cities of North India. Apart from Ghaziabad, Noida, Greater Noida and Faridabad in Delhi NCR, it is not available at most small and big stores located at Agra, Etah, Etawah, Kanpur, Aligarh, Lucknow etc. Those who have, they stocked it in July last and it is also available in a limited number.
The drink is missing from the megamart such as Big Bazaar, Peacock, Sponsors etc. Apart from, these stores, it is not available online too.
On Amazon, Rooh Afza is available at Rs 135, but for that you have to pay 80 rupees as additional delivery charge. It is not available on grocery delivery mobile app like Grofers, BigBasket, Milkbasket, Flipkart. At all these places it is showing off of stock.
Meanwhile, viral messages about Rooh Afza are doing rounds on social media. One Kapil with verified Twitter account wrote that “Roohafza sharbat disappeared from Market. Chances are you will not get this refreshing drink this year.”
Roohafza sharbat disappeared from Market. Chances are you will not get this refreshing drink this year. 😔 pic.twitter.com/NWbodfVkWs
— Kapil (@kapsology) April 7, 2019
— Sana Ansari (@sanaansari786) April 8, 2019
— وحید الحق (@WaheedUl_Haq) April 3, 2019
Hope everything is OK.
RoohAfza is not available this year in southern sectors of Chandigarh.
I tried at over 10 shops/booths.
— Nirbhai Singh (@Akali1469) April 6, 2019
— 🅰🅱🅷🅸🆂🅷🅴🅺 (@AbhiShri) April 7, 2019
Why is roohafza not in stores this season???
Anyone knows… #RoohAfza
— Mohammed Anwaar e elahi (Anwar Pasha) (@MdAnwaareelahi) April 7, 2019
— SDot 🇵🇰 (@saama_israr) April 12, 2019
When Amar Ujala contacted the company that created the drink, the company’s brand manager said that the production is continuously going on.
According company spokesperson, the raw material used in the preparation was reduced, due to which it was not available across the country.
It will be delivered soon after the production begins. He also refuted the allegation of a dispute between the owners of the company.
Courtesy: [source_with_link url=”https://www.amarujala.com/photo-gallery/business/business-diary/roohafza-fresh-stock-is-not-available-in-most-cities-of-northern-india-hamdard-denies-it”]Amar Ujala[/source_with_link]