Yes Bank enters into Gold Bullion distribution

Private sector lender Yes Bank today announced its foray into Gold Bullion distribution market under the brand name ‘Yes Swarn’. ‘….with this launch, we aim to further the value addition through a more comprehensive retail portfolio of products for our valued Yes Bank customer,’ Yes Bank Md & CEO Dr Rana Kapoor said in a satatement here.
Yes Swarn will be available in gold bars of 10 gm, 20 gm and 50 gm denominations that are of 99.99 per cent purity, made in Switzerland and will come with an Assay certification, signifying the highest level of purity as per international standards, it said.
Enclosed in tamper-proof certicard packs, the bars will be available across Mumbai, Delhi, Bangalore and Chennai currently, and soon to be launched in others cities, it said.
The Gold Bars will be competitively priced on the basis of the daily international bullion prices, it added