‘Xbox One X’ gaming console in India for Rs 44,990

New Delhi:Technology giant Microsoft on Tuesday launched “Xbox One X” — the world’s most powerful console that brings immersive 4K gaming and 4K entertainment to gamers for Rs 44,990.

“We are delighted to offer the world’s most powerful console with access to most diverse games lineup in Xbox history, including Forza Motorsport 7, Assassin’s Creed: Origins, Cuphead and Super Lucky’s Tale,” Priyadarshi Mohapatra, Country General Manager, Consumer and Devices Sales, Microsoft India, told reporters here.

“Xbox One X” comes with power to drive native 4K resolutions, High Dynamic Range and Wide Color Gamut.

The console is the only product in the world that packs all of the following features including 4K gaming, a built-in 4K Ultra HD Blu-ray player, 4K streaming capabilities, High Dynamic Range support for gaming and video and premium audio with Dolby Atmos support.

Mohapatra said whatever content that users played on previous generations of “Xbox One” and “Xbox One S” can be played on “Xbox One X”.

With 40 per cent more power than any other consoles, “Xbox One X” is where console gamers can play the best versions of games, the tech giant said.

It is also the smallest and most feature-rich Xbox ever.

When asked what Microsoft is doing to bring more exclusive games to the platform, Mohapatra said Microsoft’s philosophy of cross-platform, cross-device is very different from what others do.

“We truly believe that consumers have the right to experience a game with the device of their choice, with people they want and the game that they want to play. Everything is made around this strategy and with that — as far as exclusive games are concerned — Microsoft has the biggest line-up of games when compared to other consoles. We will keep on building that,” he told IANS.

“Xbox One X” has 6 teraflops of graphical processing power, 12GB GDDR5 memory and 21GB/s of memory bandwidth that make games look more engaging.

With 50 per cent faster Hard Disk Drive, existing games will load faster and with system-level Spersampling, the new 4K games will play smooth even on Full-HD TV.

On what percentage of market share that Microsoft aims to get with the launch, Mohapatra said the company tracks success on the basis of engagement matrics.

“One matric is how your fan base is increasing and other is how much time people are spending with the modules of engagement that you have created. Both of these are increasing which means our strategy stands vindicated,” the executive said.

The console will be available online on the Microsoft India store, Amazon India and Flipkart.

Buyers can also purchase the device from Landmark and Croma retail stores and from over 100 gaming specialty stores across the country.