New Delhi [India]: Wego.com, the travel marketplace in the Middle East and Asia Pacific, becomes the fastest loading mobile travel site in the world.
For the search and shop experience, Wego built a PWA using service workers, reducing page load time to less than three seconds for new users, and less than a second for returning users.
Progressive Web Apps (PWA) are mobile websites that deliver app-like experiences with full web reach. PWA’s use service workers that are client side proxies produced in Javascript to allow you control over the cache. By pre-caching key resources using service workers, Wego’s PWA is able to deliver content fast and reliably over a variety of problematic network conditions with all testing conducted on a slow, 3G network.
“Slow mobile page loads are intensely frustrating, especially during the travel shopping journey. Wego’s website now opens seamlessly, loading in the same time it takes to open Wego’s popular travel app – in fact, it’s difficult to tell the UX apart. By rebuilding the static pages using AMP, and the core search experience with PWA, Wego has decreased page load time from around 12 seconds to between .50 and three seconds,” said Honey Mittal, Wego’s Senior Vice President, Product.
Adding, “While upgrading performance we also redesigned the entire mobile site to mimic the native apps, rebuilding the APIs from scratch to be fully optimised for mobile to deliver a consistent experience across both web and app.”
“Over 70 percent of Wego’s searches take place on mobile and increasing site speed was key to upgrading the user experience, and ultimately increasing engagement and conversions. We saw AMP and PWA as a development priority in our objective to achieve this outcome and committed our resources to producing the fastest loading mobile travel site in the world, and we succeeded.The solution has had an impressive impact on Wego’s business” continued Mittal.
“The loss of potential customers during site loading time has been reduced significantly and we’ve increased value for our partner’s marketing investments,” Mittal concluded. “The revamp has not only improved user experience, we’ve improved each step within the funnel – from visits to searches to conversion – ultimately increasing conversions by 95 percent.” (ANI)