Tyre industry sharpens focus on tyre safety amongst educational institutes

New Delhi: Having held awareness drives at different campuses of Honda Cars, Infosys, ISRPL (Indian Oil) and Pipapav Port etc, the Rs 60000 Crore Tyre Industry in India represented by Automotive Tyre Manufacturers Association (ATMA) has launched a drive to reach out to university students and sensitize them about the important aspect of Tyre Care & Safety.

ATMA is a group of 11 large tire companies accounting for over 95% share in tire production in India. In a 2-day event held at Amity University Noida (NCR Region), young students were creatively engaged by holding tire safety quizzes in the sprawling campus on tablet computers (tabs). The quizzes brought to the fore students’ knowledge of tires and the aspects related to tire safety.

Amity University was chosen as the kick-off venue since a significantly large number of students use personal cars necessitating awareness on the critical difference that tires make between a safe, fuel-efficient and enjoyable ride or an unsafe, tiring and an environmentally bad one.

“Today’s upwardly mobile youth is highly conscious of the choices he or she makes in terms of personal mobility.

Cars/SUVs are aspirational in nature and are often used to make a statement. A glance at the parking lots of a large university such as Amity proves this point amply. Unfortunately, tires or tire care doesn’t attract that much attention from the youth. Through this drive we tried to create awareness about the technicality of tires as a safety feature”, said Rajiv Budhraja, Director General ATMA.

Indian Tyre Technical Advisory Committee (ITTAC) actively participated in the tire safety drive at Amity University. Service engineers invited by ITTAC closely inspected tires of a select sample of cars. About 40% of the cars had tires which were underinflated, overinflated, worn out or not well maintained.

In an interactive session held with the students, the fact that tire plays a pivotal role in road safety being the only point of contact between a vehicle and the road was brought home to the assembled students. The interest evinced by the students in the interactive session was highly encouraging especially the Q&A wherein students raised certain pertinent points and enriched the discussion.

Graphically designed tire safety booklets with interesting information on tires were distributed free amongst students in the Amity University campus. The campaign on Tyre safety came in the wake of recently held National Road Safety Week by Ministry of Road Transport and Highways.

As a responsible citizen, the tire industry has been creating awareness on Tyre Care & Safety through several campaigns. ATMA members which have been participating in Tyre Safety campaigns include Apollo Tyres, Birla Tyres, Bridgestone India, CEAT, Continental India, Goodyear India, JK Tyre & Industries, Michelin, MRF, TVS Tyres and Yokohama. This story is provided by NewsVoir.