New Delhi : Tata Motors today announced its exclusive online tie-up with NDTV’s new auto venture Carandbike.com for the launch of the cool new hatchback, the Tiago.
The company recently introduced once-in-a lifetime opportunity to own the Tata Tiago and meet Lionel Messi, the global brand ambassador for the company’s Passenger Vehicle Business Unit.
The customers can now pre-book the Tiago on carandbike.com and get a chance to meet the sports icon.
President, Passenger Vehicle Business Unit Tata Motors, Mayank Pareek said, “We are pleased to partner with Carandbike.com to offer the most exciting opportunity to our customers to own the Tata Tiago and meet their favorite international sports icon.”
“This association will help us reach out to our target customers, especially youth and engage with them effectively. We are confident that this exclusive tie-up will also deliver real value for our customers,” Pareek.
On the occasion of this launch Group CEO NDTV, Vikram Chandra said, ‘This strategic tie-up with Tata Motors for the launch of Tata Tiago further strengthens our belief that the market is ready to change the way automobiles are currently purchased.”
“We are very happy and excited to partner with Tata Motors, which is a testimony to the growing strength of carandbike.com in the automobile e-commerce segment. The platform’s extensive online reach combined with exciting product offerings and latest information in the automotive sector makes carandbike.com a must visit place for all auto enthusiasts. With such successful associations we look forward to further strengthening our foothold,” added Chandra.
Carandbike.com positions itself as a massive marketplace for new and used cars as well as new bikes at the same destination. (ANI)