New Delhi, April 15: Austria-based crystal giant Swarovski today said it will diversify into other categories like perfumes, sunglasses and lifestyle accessories in India as it looks to strengthen its presence in the country.
“We have been more into jewelleries. However, we have added more products over the years in an effort to widen our customer base across all age groups and income…We are bringing in beauty products like perfumes and sunglasses this year,” Swarovski India Director (Consumer Goods Division) Sukanya Dutta Roy told PTI.
The company has just introduced men’s accessories and has also launched ladies watches. At present, its products, which ranges from pens to crystal figurines, are available at price points starting from around Rs 1,400 and goes up to Rs 7 lakh.
The company introduces around 600 products per year primarily in the form of women’s jewellery.
-Agencies