Mumbai, August 29: Reliance Big Pictures has taken hold of the distribution rights for year’s two upcoming extensive movie projects. The movies that are to be promoted by the Anil Dhirubhai Ambani’s company are Aamir Khan starrer “Three Idiots” and Rakesh Roshan’s “Kites”.
Kamal Gianchandani distribution head, Big Pictures, Says, “With the acquisition of these two films, we’ve come up with a three-dimensional approach to distribute them nationally. We will distribute the films directly in all major territories across the country. We’ve got sufficient infrastructure for doing so. Reliance Big Picture will reach out to as many cities and towns in the first release phase of the film.”
The next venture, as far as multiplexes are concerned, would be to make the most of it by showing films more than they are really shown, “so that we are able meet up to the demand and expectations of viewers and stakeholders, in the very first week.”
At last, the company would collaborate with demonstrators in promoting both the films and helping a 20 to 25 per cent intensification in the prices of ticket rates for the first weekend. “This will help us expand the box-office collection,” Gianchandani adds.
All in all the two movies are most awaited by the Indian audiences all over and with the news coming that ADAG has taken the rights of the two biggies one can expect more twists and turns.
–Agencies