New Delhi, October 14: With the aim of boosting tourism in Jammu and Kashmir, the government has relaxed the guidelines of the Marketing Development Assistance (MDA) scheme so as to enable tourism service providers in the state to avail benefits from it.
Under the revised guidelines, tourism service providers in Jammu & Kashmir, approved by the State Tourism Department can now avail financial support from the Union Tourism Ministry for undertaking promotional activities in the overseas markets for participation in travel fairs and exhibitions and printing of publicity material for distribution overseas.
Jammu and Kashmir is among the most attractive tourist destinations, both for foreign as well as domestic visitors, Union Tourism Secretary Sujit Banerjee said while addressing the All-India Editors’ Conference on ‘Social Sector and Infrastructural Issues’ in Srinagar today.
–Agencies