MUMBAI: Throwing a big competition to music streaming services like Gaana, JioSaavn, Apple Music and Amazon Music, Swedish firm Spotify on Wednesday made its silently debut in the country with all-new features, including for regional music.
Spotify will offer more than four crore songs and 300 crore playlists for music fans in the country, the company said in a statement.
The Spotify app — now available on mobile, desktop and tablet — is free to download and users need to spend Rs 119 a month to upgrade to Spotify Premium.
It is also offering recharge-like top-up options which start as low as Rs 13 for 1 day. Users can only pay for these top-up recharges through credit card (Visa or Mastercard) but can also pay via Paytm or UPI to buy the pre-paid plans.
Subscription pricing:
Rs. 119 per month (recurring)
Rs. 1,189 per year (recurring)
Rs. 13 per day
Rs. 39 for seven days
Rs. 129 for one month
Rs. 389 for three months
Rs. 719 for six months
For students: Rs 59 per month on annual subscription/ Rs 66 monthly.
“Spotify’s music recommendation engine can now be tuned to Hindi, Punjabi, Tamil and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, Search results and recommendations,” said the company.
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For the first time on Spotify Free, smartphone users in India can play every song on demand, informed the company.
“Through our unmatched personalised experience, we want users to find the best music from India and the world, and empower Indian artists to find new audiences in India and worldwide,” said Amarjit Singh Batra, Managing Director, Spotify India.
Available across 79 markets, Spotify has 207 million active users and 96 million of these users are Spotify Premium subscribers. The platform adds approximately 30,000 new tracks each day.
Spotify is available on over 500 products across 200 hardware brands globally.
With agency inputs