Mumbai, September 16: India’s first popstar and sensational singer Sonu Nigam has been roped as brand ambassador of the Big FM.
Here in Mumbai in a get together party organized by Big FM team it was declared that Sonu will be the next brand ambassador of the Big FM Radio station.
Sonu launched the station’s new music positioning plans that include the investment of Rs 10 million on the first phase of a multimedia campaign that includes radio, outdoor, online, mobile and print which will soon be activated as well, revealed the sorces.
The campaign will feature the singer in his full fledged form and all Sonu lovers will be greeted with his magical voice after a long time, the event will start in 10 days. A TVC, part of the campaign, will be rolled in the second phase.
—–Agencies