Sneakers take celebrities by storm

New York: Sneakers are taking over handbags when it comes to online fashion search trends, according to a global fashion search platform, Lyst.

Around 3 million users searched for the latest must-have sneakers on the site. Last year in March, Rihanna’s Fenty X PUMA bow sneakers was searched every seven seconds.

In the physical space, celebrities like Justin Bieber, ASAP Rocky and Bella Hadid are regularly spotted wearing expensive sneakers.

The famous fashion brands are now trying ways to lure the consumers towards handbags with Mulberry naming its bags after US model Cara Delevingne and Chanel roping in Pharrell for its Gabrielle handbag campaign.

The low pricing of sneakers as compared to the handbags are not the only reason behind its rising popularity as often the fashion outlets fetch profits out of sneakers almost close to that of selling handbags.

Sneakers initially a man-thing is now becoming popular among women forcing the brands to bring out women special collections of sneakers. The biggest example is Aleali May’s Air Jordan 1 whose sneakers collaboration resonated with both men and women.