Snapdeal to offer heavy discounts on Christmas, New Year in aftermath of Aamir Khan controversy

India’s largest online marketplace Snapdeal will continue to roll out its discount-heavy sales as per schedule during the festive season.

Owing to the ire of consumers following the controversy over its brand ambassador actor Aamir Khan’s intolerance remark, the mobile-based retailer saw some negative sentiments last week by the people who demanded that the company terminate its relationship with the award-winning actor.

The company, backed by SoftBank and Foxconn, is gearing up for a slew of Christmas and New Year focused sales as it continues to fight for pole position in India’s rapidly expanding e-commerce industry, which is projected to breach the $100-billion (Rs 6.68 lakh crore) mark by fiscal 2020.

According to data tracked by App Annie, the Snapdeal app continues to rise up the ranks. On November 28, the Snapdeal app was ranked 24 on Google’s Play Store.