Snapchat Collections will make shopping easier for you

California: Snapchat is adding a new feature to its photo and video sharing platform which will make it easier for you to shop inside the app.

Called Collections, the new ad type allows brands to link their products without the need for users to swipe up on the ad and make the purchase, Mashable reported.

These ads will appear between users’ Stories and in the app’s Discover section. The idea is to keep users engaged and trigger the purchase reaction without them having to move away.

In addition to Collections, Snapchat also added a feature that allows users to buy on Amazon by pointing the Snapchat camera at an object around them.