Experts have found that shopping and eating cake are equally addictive, as both the actions have the same effect on the brain.
Clinical psychologist, Saliha Afridi , told Gulf News that the constant need to make a purchase can turn into an addiction known as compulsive shopping.
Afridi said that for compulsive shoppers, a chemical known as dopamine is released in the brain every time they make a purchase, which is the same chemical that is released whenever we experience something pleasurable like eating dessert.
He added that shopping becomes addiction when a person makes shopping their go-to mechanism to escape from problems and avoid addressing the real issue. (ANI)