Shahid Kapur in demand

Mumbai, February 25: Today is Shahid Kapur’s birthday.

He turns 28. Reportedly Shahid will be hosting a small party at his Yari Road apartment in Versova this evening with his close pals who are not from the film industry. There will be a platter of vegetarian Rajasthani and Punjabi khaana to greet his friends.

Birthday boy: Shahid KapurThis year has brought Shahid a lot of good luck. Apart from signing a few big banner films, even corporates seemed to have lapped him up as their brand ambassador in these times of economic downturn. But ask Shahid Kapur the reason behind it and he says that’s all because there’s a strong marketing team backing him up.

“I am fortunate to have a very fantastic marketing team backing me up. I know that these are tough times for the economy but at the same time the brands need to reach out to their target audience,” says Shahid, choosing to remain mum on the subject even though there are rumours that he is fast climbing into the top bracket.

So, is it because he has the unfair advantage of being the only young guy among the band of ‘big brothers’? “Well, I have been asked this question numerous times. I would say that everybody got this advantage once and then he paved the way for another guy.
Also, at the same time, I feel that there are actors who have timeless appeal, be it Hollywood or here. The popularity of Al Pacino is in no way less than a Matt Daemon. In fact, they have a far stronger market than any of the younger heroes. Here, you have the appeal of Amitabh Bachchan that cuts across every section. On top of that, you have new guys coming into the industry every year. I think everybody creates his own space in the film industry and that creates some honest competition in the film industry. It’s fun,” the actor exclaims.

Kapur will be reinventing himself with his next project Kaminay. “The lean look that I have developed is for a portion of my forthcoming film. It’s a kind of an athletic body that I had aimed to achieve and not a body builder’s. As clich├ęd as it may sound, the script demanded it. I am looking forward to a new look in the film and I believe that this has become a part of the filmmaking process.”