Shah Rukh Khan launches new Bollywood awards

Superstar Shah Rukh Khan today launched a new set of awards – the Times of India Film Awards (TOIFA) that would honour and recognise excellence in Hindi cinema.

“I am happy and fortunate to be here to launch this. We want to put India on the global platform. We want to put our best foot forward. It is a great platform,” Shah Rukh Khan told reporters here.

–Pti