Hyderabad, July 03: Samsung India Electronics Limited has opened its first Samsung IT Brandshop at Arihant Arcade, Ameerpet in the city. The newly opened Samsung IT Brandshop has an ‘Experience Zone’ created to encourage consumers to experience the products on site. The laptops have been displayed at the ‘Experience Zone’ to showcase the commonly used applications like Music, Gaming, Movie and Imaging.
Other digital products have been integrated into this Demo zone to showcase convergence of digital devices. To make the product experience memorable, all laptops are connected through Wi- Fi allowing consumers to browse the net and get a first hand experience of the product. The premium, thin and light X series; Mainstream Q series ,the All rounder , value series – the R series of Samsung Notebooks are displayed at the Samsung Brand Shop along with the Company’s recently introduced N series of Netbooks – N110 , NC 20, N120 , and N 310.
Samsung entered the Netbook and the Notebook business in December’ 08 and strengthened its Netbook range with new launches in the month of May’09. The Samsung IT Brand shop showcases Samsung’s entire range of IT and Digital products like Notebooks, Netbooks, Monitors, Printers, Consumables, Digital Camera, Digital Camcorders, MP3 players and Mobile phones. The Brand shop also has on display IT accessories like laptop bags, headphones etc.
The Samsung Brandshop was inaugurated by JungSoo Shin, president & CEO, Samsung South West Asia and Ranjit Yadav, director- IT, Samsung India Electronics Pvt. Ltd in the presence of other Samsung representatives, dealers and customers.
Speaking at the inauguration, Shin stated, “Retail is a big thrust area for us as we looking at enhancing our consumer interface this year. The IT Brand Shop will represent a one stop shop for all Samsung IT products, ranging from Notebooks to Printers. In the coming months, we plan to set up IT Brand Shops in the other metros as well.”
—Agencies–