Salman Khan’s Sultan is a hit in Pakistan, even before its release

Salman Khan’s upcoming Sultan is widely tipped to draw major business in Pakistan despite facing competition from four Hollywood and two Pakistani films at the box office during the Eid week.

Trade gurus are of the view that Ali Abbas Zafar’s film will become the most profitable movie and might even break the record of last year’s Pakistani hit, Jawani Phir Nahi Aani.

According to film exhibitor Nadeem Mandviwala all the shows of Sultan on the first five days have already been sold out in Pakistani cinemas.

The four Hollywood films which are releasing with Sultan on Eid are — Finding Dory, Ice Age: Collision Course, The Legend of Tarzan and The Secret Life of Pets. Urdu films – Sawal Saat Sau Crore Ka and Blind Love – are also in race.

“This Eid ul-Fitr, Sultan is expected to be the most profitable film among the multiple releases lining up at the theatres. What remains to be seen is whether it will break the several box office records set by Jawani Phir Nahi Ani last year,” said Geo Films representative, Muhammad Nasir.

The Humayun Saeed-starrer grossed a whopping Rs 74.5 million on the three days of Eid (including preview screenings) and became the highest grossing film to ever release in Pakistan with a grand total of Rs 465 million in earnings.