Salman Khan has become the new face of Dubai clothing brand Splash.
The Hum Aapke Hai Koun star would feature in series of multi-platform campaigns for the fashion brand, Gulf News reported.
Splashs CEO Raza Beig said that the 47-year-old actor is a brand in himself with a popularity that spans generations, classes and nationalities.
Beig said that Khan is very popular among Arab and Arab expats, which cover a very large percentage of the Splash consumers across the region.
He said that it was a strategic decision to rope in a brand ambassador whose popularity would not overshadow the brand but work in tandem with its image of a mass high street retailer.
The first campaigns Love Splash, would see Khan sporting looks from the autumn winter collection. (ANI)