Hyderabad, July 01: Indian badminton star Saina Nehwal brand value shot up northwards after she won the Indonesian Open, according to brand-domain specialists.
The loss of tennis star Sania Mirza, who married Pakistan cricketer Shoaib Malik recently, became Saina’s gain and according to brand and business strategist, Harish Bijoor, her brand value has now touched Rs 30 lakh from Rs six to 10 lakh before she won the Indonesian Open.
“The value is likely to move up to one crore if she clinches number one position in the world badminton ranking.
She was an underdog before she moved to number three rank,” Bijoor told PTI.
Bijoor said Sania’s present band value has been sliding down and at present it can be around Rs 15 lakh.
“After the marriage her image got a beating and the chemistry (getting married) did not work well for her,” Bijoor said.
–Agencies