Mumbai, January 25: It’s the first time ever that India’s INDIA POST department has done a tie up of any kind for any feature film. But ROAD TO SANGAM has been managing to achieve never done before milestones in its wake.
In a historic move INDIA POST department of Government of India has done a marketing tie up with forthcoming film ROAD TO SANGAM. “It’s a moment of great pride for us. Producer Amit Chheda and we were in talks with them since a long time but finally they have offered us the impossible. This is the first time in the history of Hindi Cinema that India Post has associated with any film in such a manner. They are giving us full marketing support with Ads in leading papers. They have also promised ads in all leading general Entertainment channels. They are also giving the film the honor of a special cover of ROAD TO SANGAM. They have even offered to put posters in all the post offices too,” comments director Amit Rai. Adds the producer Amit Chheda, “It’s the magic of Mahatma Gandhi and the way we have imbibed his principles in contemporary current scenario. Also India Post liked the way we have used a postcard in the script and in all our marketing activity. I am happy that I accepted the script of Amit Rai although subject was very sensitive and tricky to handle while filming”.
As per the release from INDIA POST, Department of Posts has been serving the people of India, the Aam Aadmi, for more than 150 years. The ubiquitous Post Card of the Department has always been the cheapest and probably the most loved tool of communication of the ordinary Indian who shares an emotional bond with the Department of Posts through Post Card.
—Agencies