Mumbai, January 30: Bollywood hottie Riya Sen has paired with cricketer Sreesanth to endorse Gitanjali Group’s new jewellery brand Rivaaz, a line of 18 karat gold ornaments.The stars were chosen keeping in mind the focus of the brand on the youth segment, says a press release.
Riya Sen, though an actor, is a professionally qualified jewellery designer. “The chord that both of them strike with the youth is very lively and vibrant”, says the press release.
A series of new marketing campaigns featuring the two stars will soon be launched cutting across the traditional and the modern media to reach the youth wherever they are.
Says Riya: “Rivaaz is such a gorgeous and affordable range available in a myriad of designs that appeal to both traditional and modern values. I am pleased to be associated with it.”
Cricketer Sreesanth says, “With its combination of finesse and style, Rivaaz offer’s everything that today’s modern Indian women is looking for. It makes a subtle fashion statement, yet offers sophistication and excellence too. I am happy to be endorsing such a quality brand.
——-Agencies