Wealthy Datta Phuge has splashed out 14,000 GBP on a solid gold shirt to make sure he's a 24 karat hit with women in central India.
Money-lender Datta, 32, from Pimpri-Chinchwad, says the shirt took a team of 15 goldsmiths two weeks to make working 16 hours a day creating and weaving the gold threads.
It comes complete with its own matching cuffs and a set of rings crafted from left-over gold.
"I know I am not the best looking man in the world but surely no woman could fail to be dazzled by this shirt?" he explained.
In this photograph received on January 31, 2013, Indian businessman Datta Phuge poses for a photograph wearing a shirt made of gold, worth 12.7 million rupees, some $240,000, at a shop in Pune. An Indian businessman who made headlines in 2013 for purchasing one of the world’s most expensive shirts made entirely of gold has been beaten to death in western India, according to a report July 15. Datta Phuge gained fame when he ordered a customised gold shirt worth 12.7 million rupees, around $240,000 dollars at the time.