People shifting from chemical-cosmetics to natural one

New Delhi : India, from ages back, is known to be the land of Ayurveda, but in recent past, it became more dependent on chemical laden cosmetic products.

Chemical laden products, as known, brings different side-effects with it, hence, in last five year, notable shift of consumers have been seen from chemical laden cosmetics to natural products, according to expert from natural organic cosmetics brand ‘Soul Tree.’

The problem with natural beauty products have always been their price range, but again according to Soul Tree marketing expert, they have noticed quite a lot of upgradation in the middle class society, who now spends quite a lot for quality products.

Soul Tree is India’s first and the only range of certified natural beauty and personal care products developed by Vedicare Ayurveda Pvt Ltd.

Natural products do have their own complications like manufacture and preserving problem, but with time and technology, the natural beauty product brands are trying to overcome the problems. (ANI)