OYO introduces Townhouse category in Hyderabad

NEW DELHI: Online hotel aggregator OYO continues to break new grounds as an innovator through its Townhouse offerings as the hospitality company on Wednesday introduced its category of OYO Townhouse in Hyderabad.

Bringing innovative hospitality, OYO has introduced its Townhouse hotels at the Banjara Hills, Hitech City, Gachibowli and Panjagutta.

The company has seen a steady expansion of footprint in the area since the launch of its first budget category hotel, OYO rooms in February 2015. The plan to introduce its mid-segment premium product Townhouse comes on the back of a fast-growing class of young consumers for whom price, convenience and a differentiated experience play an important role in determining choices.

“This is our first Townhouse offering outside Delhi NCR and we are excited to choose Hyderabad for our debut outside home turf,” said founder and CEO OYO, Ritesh Agarwal.

He said that Hyderabad has transformed into a cosmopolitan city representing a millennial outlook towards experiences and expectations.

“OYO Townhouse represents our ongoing commitment to innovate and create world-class hotel experiences from India,” added Agarwal.

“OYO’s strong performance is driven by our focus on delivering convenient access and superior guest experience. We are exploring partnerships with hotels that are willing to be transformed to OYO standards and come onto our platform,” added Ritesh while commenting on OYO’s business performance in the city.

The new Townhouse in Hyderabad will offer a compelling proposition to the impulse travellers.

OYO also announced its plans to engage with various stakeholders to create partnerships that help us make new experiences accessible to tourists.

Since its launch, OYO has become India’s largest hospitality company with its promise of standardized and predictable stays, which caters to the impulse-planning behaviour displayed by millennial traveller.