Job Description:
Role Description:
This role is for the Head of Marketing for Shiksha. You will be overseeing the entire marketing strategy and execution for brand Shiksha. You will have a team of 2 more people who will work with you. You will directly report to the business head of Shiksha.
Marketings role in Shiksha
The Marketing team is one of the core teams at Shiksha, and works closely with other teams like Product, Sales, customer delivery and Content to drive common business goals.
One key objective for the team is to help grow the user base of Shiksha across courses through online marketing campaigns and other mediums. Beyond that, the marketing team also directly impacts the product by helping acquire user generated content on the site (e.g. college reviews, questions and answers), which is a key focus area for Shiksha. The team also runs revenue generating products like re-targeting campaigns for clients.
The team believes in spending optimally, and has a nose for optimizing every Rupee spent.
The long term objective is to help make the brand be known as the go-to, career, test prep selection & college selection platform, for students considering higher education in India or Abroad.
Overall, there is a healthy exposure to all aspects of marketing and business
Specific Key Responsibilities
1.Online Marketing
-Plan online marketing campaigns to drive lead generation for the platform optimizing on key performance metrics
-Plan and execute yearlong email marketing calendar mapping to user lifecycle
-Track LTV of acquired users through paid campaigns across categories and optimize marketing spends
-Execute app install and retargeting campaigns
2.Drive User Generated Content
-Make Shiksha the trip advisor of colleges by using marketing to source high quality college reviews
-Identify and reach out to influencers in the education industry and make them a part of shiksha community
-Help bring on board campus ambassadors across colleges, who in turn answer queries of prospective students on Shiksha
3.Brand Strategy & Communication
-Maintain consistency in tone of voice and visual elements of the brand across all platforms and stakeholders
-Conduct regular user research and online surveys to identify need gaps, develop domain knowledge and unearth key insights
-Plan creative and strategy of TV campaigns by liaising with external media agencies
-Use social media to promote key Shiksha features using effective targeting and communication
-Work with digital, creative agencies when needed, as well as in-house design team to create striking communication to be used across various online channels for brand and feature promotion
4.B2B Marketing
-Ideate with business to create monetization opportunities for the Sales team
-Arm the sales team with effective marketing collaterals
-Plan a regular engagement channel with Shikshas partners to stay top of mind
-Plan education marketing city meets across the country to influence B2B users
5.BTL & Events
-Ensure Shikshas presence in key education events across the country (B2B and B2C)
Salary: Not Disclosed by Recruiter
Industry:Internet / Ecommerce
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Senior Management
Role:Head/VP/GM-Marketing
Keyskills:
Online Marketing Product Sales B2B Marketing Btl Email Marketing Social Media Brand Strategy Marketing Strategy Marketing Campaigns Marketing Head
Desired Candidate Profile:
Education-
UG: Any Graduate – Any Specialization
PG:MBA/PGDM – Any Specialization
Doctorate:Doctorate Not Required
Must Have
-MBA from a top business school (2012 or 2013 pass out)
-3-4 years of relevant marketing experience
-In-depth understanding & hands on experience of digital marketing and associated tools
-Excellent and proven communication skills
-Basic exposure to brand building aspects
-Plus points but not necessary
-Above average experience in SEM, FB advertising
Experience in ATL communication development and media planning
Company Profile:
Info Edge India Ltd.
About Info Edge
Info Edge is one of the very few profitable pure play internet companies in India. Info Edge has an employee strength of more than 4000 people based out of 48 locations in India and Middle east. With strong brands like Naukri, 99acres, Jeevansathi and Shiksha, Info Edge has an in-depth understanding of the Indian consumer internet domain. A strong cash flow generation and sustainable profitable growth has enabled us to become key stakeholders and investors in promising start-ups like Zomato, PolicyBazaar, HappilyUnmarried, MyDala, Meritnation and more. Info Edge’s FY 2016 Income was 806 Crores with a market capitalization of 10,000 crores.
About Shiksha
Shiksha, currently in its 8th year, is India’s leading higher education platform that empowers millions of students to make the right career and college decision. Our vision is to be the go-to career, test prep selection & college selection platform, for students considering higher education in India or Abroad.
Shiksha has a desktop website, mobile optimized site as well as a mobile app on Adroid. It provides authentic and updated information for over 12,000+ colleges and 80+ exams in popular education streams such as Management, Engineering, Sciences, Media, Design, Law, IT, Banking & Finance and many more. Shiksha aids in decision making by providing sophisticated and unique tools and resources like Career Central, College Reviews, Campus ambassadors, Alumni Employment Stats powered by Naukri, College & Rank Predictors, College Comparison, Articles and a thriving community of education experts on our Ask & Answer platform.
Our study abroad platform (Shiksha Study Abroad) is one of the leading destinations for Indian students to research, decide and get counselling help for applying to Universities abroad.
We are a key marketing partner for hundreds of higher education providers in India and abroad. We monetize by giving colleges and Universities advertising space, lead generation and student engagement options. Student and parents can access all content on the site without charge.
Recruiter Name:HR
Contact Company:Info Edge India Ltd
Website:http://infoedge.in/