Job Description:
Co-create, manage and execute the Digital roadmap based on business needs
Continues analysis, recommendations and optimization of existing digital activities/channels (e.g. Online Customer Journeys)
Development of holistic (digital) marketing campaigns
Track costs and deliverables of digital initiatives
Kick-start new digital initiatives (e.g. E-commerce)
Lead digital/online marketing workshops to improve the skills the organisation
Requirements
Need to have a substantial track record in Digital Marketing (5 years minimum) within other (MNC) companies/digital marketing agencies/web development agencies
Should have excellent written and oral communication skills in English with strong analytical skills and a hands-on approach
Should value insights before assumption, and are able to use data to find answers
Commercially driven, tech savvy and have an entrepreneurial mind-set
Should be creative and comfortable with identifying target audiences, user stories and devising digital campaigns
Experience
Building, implementing and reporting on holistic (digital) marketing campaigns with different touch-points.
SEO, SEA, display advertising, retargeting, email marketing, social media marketing, affiliate marketing and content marketing.
Optimizing landing pages and user funnels.
A/B testing, heat maps, etc. to optimize UX/Customer Journeys and writing requirements specifications for web developers. Basic understanding of coding is a big plus.
Setting up and working with tools & suites for digital marketing and analytics (e.g. Google Analytics, AdWords, Experiments, Tag-Manager, DoubleClick, SEOmoz, ESPs, etc.)
Working with different CMS systems (e.g. Sitecore, Drupal, etc.)
Agile / Scrum / SPRINTS working methodologies
Managing different team members (direct or indirect)
Salary: Not Disclosed by Recruiter
Industry:Oil and Gas / Energy / Power / Infrastructure
Functional Area:Marketing , Advertising , MR , PR , Media Planning
Role Category:Marketing
Role:Direct Marketing Manager
Employment Type: Permanent Job, Full Time
Keyskills:
digital marketing affiliate marketing display advertising social media marketing content marketing email marketing online marketing seo adwords google analytics web analytics
Desired Candidate Profile:
Please refer to the Job description above
Education-
UG: Any Graduate – Any Specialization, B.A – Any Specialization, Arts&Humanities, Communication, English, Film, Fine Arts, Journalism, Political Science, PR/Advertising, Psychology, Other Specialization, BFA – Any Specialization, Visual Communication
PG:Any Postgraduate – Any Specialization, MBA/PGDM – Any Specialization, Advertising/Mass Communication, Marketing, MFA – Any Specialization, Printmaking, Visual Communication, M.A – Any Specialization, Arts & Humanities, Communication, English, Fine arts, Journalism, PR/ Advertising
Company Profile:
SHV Energy Private Limited
SHV Energy Pvt Ltd in India is known by its brand name SUPERGAS. SHV Energy India is a 100% owned subsidiary of the family owned Dutch business group SHV Holdings NV. The Group was established 120 years ago and is operational in 41 countries, employing around 60,000 people with a yearly turnover of around EUR 18.6 billion.
SHV ENERGY
SHV Energy, the flagship company of the group, consists of a group of specialized energy companies providing homes and businesses with decentralized energy solutions and services.
Recruiter Name:Miss. Sowderiya
Contact Company:SHV Energy Private Limited
Website:http://www.supergas.com