OnePlus Celebrates launch of New Flagship Device with a ‘OnePlus 6T Mega Unboxing’ Event

Mumbai: In a mega-unboxing event, two days after the launch of its much-awaited flagship, the OnePlus 6T, the smartphone maker set a new Guinness World Records title for the ‘Most people unboxing simultaneously’. Guinness World Records, the global authority on record-breaking, confirmed the record at 9

The record attempt began on Thursday, November 1 at 8.30 p.m. and the participants were among the first customers in India to get their hands on the OnePlus 6T within two days after the launch announcement in India, which was made possible by Amazon India’s Prime Now. Hundreds of OnePlus community members gathered at Richardson and Cruddas in Mumbai to unbox their OnePlus 6T devices. This Guinness World Records feat brings to light the brand’s ability to bring people together in unique ways.

Speaking on the occasion, General Manager of OnePlus India, Vikas Agarwal said, “At OnePlus, we are constantly working on creating a great user experience which goes beyond the device itself and the recent Guinness World Records attempt was one such endeavor. Unboxing a new phone is a very special occasion and for our latest flagship OnePlus 6T, it was truly a heartwarming moment to see hundreds of community members coming together to create history.”

“I was amazed at the kind of energy and enthusiasm that was exhibited by the OnePlus community and breaking of this record is a reinforcement of the brand’s popularity in India. This is another meaningful benchmark OnePlus has set for the industry, together with its loyal community,” said Guinness World Records Adjudicator, Rishi Nath.

Apart from community members, the event was attended by presenter, fitness model and actress, Bani J and Indian lyricist, rap artist and music producer, Brodha V. The event was adjudicated in the presence of Nath.

Prime Now customers were among the first in the country to get their hands on the OnePlus 6T. Prime Now is an app-only service with 2-hour ultra-fast delivery service of everything customers may want fast. These include best-selling smartphones along with Amazon Devices, a select range of consumer electronics, home & kitchen supplies, fruits & vegetables, grocery, staples, meats, and more. Prime Now is currently available in Bangalore, Mumbai, New Delhi, and Hyderabad.