Ola launches ‘Ola Baasha Mela’ in Chennai

New Delhi [India]: Taxi aggregator Ola on Friday announced organizing of India’s first ever and largest Auto Driver Partners’ Mela – ‘Ola Baasha Mela’ in Chennai from April 8th to 10th April 2017.

Ola has put together a three-day event that will introduce the city’s potential Auto Driver Partners to Ola’s platform, and give them the opportunity to purchase auto rickshaws at subsidized rates as well as avail several benefits such as free vehicle insurance, and garage services.

The first ever Mela will give many existing auto rickshaw Driver Partners the opportunity to become micro-entrepreneurs by adding autos to their fleet at a lower cost, and with a plethora of benefits. The same subsidies and benefits will also be extended to the new Driver Partners at the Mela.

A seamless mobile app for the Driver Partners, accessible in nine different regional languages, including Tamil, ensures ease-of-use and enables them to provide the best experience to their customers.

Notably, using Ola’s platform to book rides has resulted in a significant increase in revenue and a decrease in idle time for Driver Partners across the country. With the launch of the first Auto Driver Partner Mela in Chennai, Ola expects a footfall of over 25,000 Driver Partners across three days of this gala event in Chennai.

“With the auto rickshaw category on our platform, we not only aim to address the last mile connectivity need of our customers, but also enable quality livelihood and entrepreneurial opportunities for lakhs of Driver Partners across the country. Auto Driver Partners using the Ola platform book nearly 90 percent of their rides through the Ola app, leading to a 30 to 40 percent increase in their month-on-month revenue,” said Chief Operating Officer at Ola, Vishal Kaul.

“We support Ola’s efforts in skill development and employment opportunities for Driver Partners to provide a comprehensive mobility service in India. Events such as the Driver Partner Mela provide us with a platform for building a deep connect with our customers apart from showcasing our products, and increasing our sales,” said EVP – Commercial vehicles Piaggio, Hardip Singh Goindi.

The three day Mela has a host of entertaining and fun activities, and food stalls arranged for the families of the Driver Partners. The Auto Driver Partners also, stand a chance to win Baasha movie tickets at the event.