Mumbai, March 29: When India takes on arch-rivals Pakistan in a high-voltage clash at the World Cup semi-finals on Wednesday, not all cricket buffs would be hooked solely to their television sets this time.
Many of them would be simultaneously glued to their computer screens discussing ball-by-ball updates with fellow netizens on ‘soch.la’, which advertises itself as the world’s first social cricket platform.
Combining the elements of Facebook and Twitter, the new social networking website has thousands of passionate cricket fans commenting, chatting and sharing their opinions as every game unfolds in the ongoing world cup.
Apart from being a platform to share the frenzy around the country?s most popular sport, the one-of-its-kind site launched by digital marketing firm Digital Vidya also updates its users on live scores, teams and players.
“Cricket is a game which is best enjoyed with friends.
Rather than just watching the match, ‘soch.
-Agencies