For women, one of the most tedious task is to shop for a bra that fits, and fits absolutely perfect. Techies have reportedly developed an iPhone app to solve this issue.
Heidi Zak and Dave Spector have developed the app called ThirdLove that uses computer vision to measure a woman virtually through iPhone photographs and provides data that is needed for a custom-fit bra.
According to Mashable, once a shopper takes the necessary photographs, she can customize a bra of her choice, which she receives in the mail later inside a silky drawstring pouch wrapped in blue tissue paper.
The developers are aware of the issue of privacy, and revealed that the photo-processing is done natively and they use 128-bit encryption adding that the photos people take aren’t nude, but wearing a tight-fitting shirt.
The report said that the company keeps the photos on file but only for ‘customer services purposes’ that pulls up the photos when a customer complains to see what went wrong in the measuring process and create a more accurate product.
ThirdLove currently offers three bra styles, ranging from 45 dollars to 70 dollars, and shoppers can customize the color of the straps, other small details and add matching underwear.
The report added that ThirdLove plans to launch a web version of the app in the future and is currently working on an Android app. (ANI)