New Delhi, March 27: Sony Ericsson on Friday introduced its new range of hi-end mobile phones eyeing bigger market share in the fast growing smartphones market. It launched five mobile phones with the latest multimedia and entertainment features, priced between Rs.25,695 and Rs.35,795.
Addressing a press conference here, Sony Ericsson Corporate Vice-President and Head of Asia Pacific Region Hirokazu Ishizuka said, “new phones will take communication entertainment to the next level. The proliferation of social and digital media is changing the consumer experience with mobile phones.” The company also plans to launch mobile handsets in the low-end segment also, priced below Rs.5,000.
Sony Ericsson has also partnered with regional and local content and application providers to deliver the latest in entertainment content for consumers, which include MTV India, UTV, Hungama, Shemaroo, Electronics Art and Disney among others to deliver entertainment content.
——Agencies