More than jewellery

Hyderabad, March 19: “Accessories for women so that they can unleash their attitude,” is what the owner of the new jewellery store Arianna at Inorbit Mall has to say about the collection.

The store that was inaugurated on Thursday by actress and animal activist Amala Akkineni showcases a unique collection of fusion jewellery, which has the ethnicity of Indian designs and the el- egance of the western world.
“Most of our collections are imported and have affordable prices ranging from Rs 500 to Rs 30, 000,”says Bhavna, owner of Ariana.
Catering to the fashion needs of women between 15 and 50 years of age, the store has a mélange of contemporary designs, which suit the sensibilities of the modern woman.

“Our USP is the beautiful finish that we have. We have silver jewellery with gold plating with light and fusion designs, which will attract the young and the old,” explains Bhavna.

Marcasite, plain silver pendants and earrings, tribal and kabuli jewellery sets, CZ pendants, moth- er of pearl oxidized silver, pearl and coral finger rings are some of the jewellery collections displayed at the store. Silver, steel, wood, jute, resin, beads, stones, leather, bidri, brass, sheel, terracotta, glass jewellery offers a range of options for the fashion conscious shoppers of the city.

Gold plated armbands and bracelets, turquoise rings, kabuli necklaces and marcasite earrings with its fine design and contemporary style stands out.
The fashionistas and the shopaholics of the city will have another added attraction to fulfill their fashion needs.

—Agencies