Hyderabad, February 10: Media is supposed to safeguard the public interest & work as watch dog in a democracy. However, in the present scenario its role & credibility has been eroded & it has become a tool & stooge of Corporate World. These views are expressed by the speakers at a seminar on “Media & Corporate World: Challenges & Opportunities”, organized the Dept. of Mass Communication & Journalism, Maulana Azad National Urdu University. Prominent Journalists Mir Ayoob Ali Khan (Times of India), Mr. Amir Ali Khan (Siasat), Mr. M.A. Majid (Etemaad), Dr. Hyder Reza Adil (M.D. Munsif T.V.) & Mr. Fazil Hussain Parwez (Gawah Urdu Weekly) were among the speakers. Prof. S.A. Wahab, Presided over & Mr. Mustafa Ali Sarwari, HoD, M.C.J was the Convenor. It was felt that Urdu media to a larger extent is out of the influence of corporate world, since it does not attract them. Corporate world is completely driven by its own motives & goals. Whereas Urdu media is community based. Unethical & immoral news between the corporate world & media shall be discouraged & avoided. This sort of news results in scams & scandals such as 2G spectrum etc. Speakers felt that a balanced approach is required to utilize the opportunities offered by the Corporate World. Corporate institutions shall not induce the media in unethical practices to attain their goals, otherwise they would be accused of shunning their social responsibilities.
Press release